Bank Marketing jobs

At American Express, our Card Members are at the centre of everything we do.

As Customer Marketing Lead, you will play a key role in shaping how we engage Card Members across the New Zealand portfolio. Working across the customer lifecycle, you will use data, insights, creativity, and experimentation to design and deliver marketing initiatives that deepen engagement, strengthen loyalty, and reduce attrition.

This role offers the opportunity to influence customer outcomes at scale, partnering with local, regional, and global stakeholders to bring the power of the American Express brand to life in ways that are relevant and meaningful for New Zealand Card Members.

You will thrive in this role if you enjoy combining strategic thinking with hands-on execution, using customer insights to solve business challenges and deliver measurable commercial results.

Required Experience

• Experience in customer marketing, CRM, lifecycle marketing, loyalty, or a related discipline.
• Proven ability to deliver end-to-end marketing campaigns from strategy through execution and optimisation.
• Strong commercial acumen and an understanding of how marketing drives customer and business outcomes.
• Experience using customer insights and data to inform decisions and improve performance.
• Strong project management skills, with the ability to manage multiple priorities and stakeholders.

Preferred Experience

• Experience in financial services, loyalty, travel, subscription, or membership-based businesses.
• Knowledge of CRM platforms, marketing automation, customer segmentation, or experimentation frameworks.
• Understanding of rewards programmes, customer incentives, offers, or engagement strategies.

Who You Are

• Customer-focused and passionate about creating meaningful experiences.
• Curious and analytical, with a strong orientation toward data and insights.
• Comfortable moving between strategic thinking and hands-on execution.
• Proactive, accountable, and results-oriented.
• Collaborative, with the ability to influence across diverse stakeholder groups.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities