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Marketing Specialist - Auckland
Job details
Full job description
New Zealand
September 9, 2026
THE OPPORTUNITY
We are seeking a hands-on and commercially minded Marketing Specialist to join our Mining Domain team on a full-time, permanent basis in Mangere, Auckland.
Working closely with the Head of Sales & Marketing, Corporate Marketing Manager and wider business, you will translate sales and business priorities into engaging, measurable marketing activity that supports Rocklabs’ global portfolio of products and services.
This is a varied generalist marketing role spanning content creation, digital marketing, product marketing, sales enablement and campaign delivery across both direct and indirect sales channels.
KEY RESPONSIBILITIES
- Develop and maintain product marketing materials, including catalogues, brochures, digital assets and sales collateral.
- Create engaging content for web, email and social media channels.
- Manage the Rocklabs LinkedIn Showcase Page and coordinate the content calendar.
- Maintain the Rocklabs agent portal, product information and digital asset library.
- Support distributors and agents with effective marketing tools and resources.
- Coordinate website updates and campaign content, ensuring information is current and SEO/GEO optimised.
- Support digital marketing activity including paid search, paid social, display, SEO and SEM.
- Monitor campaign and website performance and recommend opportunities to improve engagement and lead generation.
- Support go-to-market activity for new product releases and manage key marketing timelines.
- Coordinate photography, video, presentations and other marketing content as required.
- Support trade shows and industry events, including PDAC.
- Collaborate across sales, product and marketing teams to deliver business priorities.
TO BE A GREAT MATCH FOR THIS ROLE YOU WILL NEED
- A tertiary qualification in marketing, communications, graphic design or a related discipline, or equivalent experience.
- At least 2 years’ experience in a similar generalist marketing role.
- Proficiency in Adobe Creative Suite, including Photoshop, InDesign and Illustrator.
- Experience with Google Analytics, Google Ads or similar platforms.
- Experience with CMS platforms such as WordPress and email marketing platforms such as Mailchimp.
- An understanding of LinkedIn, Instagram, YouTube and digital marketing best practices.
- Strong written communication, project management and organisational skills.
- The ability to manage multiple priorities and deadlines.
- Strong analytical skills and attention to detail.
- A proactive, collaborative approach and the ability to take ownership from planning through to delivery.
ABOUT ROCKLABS
Rocklabs is part of the Scott Group and provides leading sample preparation solutions to the global mining industry.
For over 50 years, Rocklabs has built strong relationships across more than 100 countries. Our sample preparation and automated equipment supports mining and exploration companies, laboratories and research centres around the world.
APPLY NOW
This is a fantastic opportunity to join a global technology business and build your career in a diverse, hands-on marketing role.
If you are a creative, commercially focused marketer who enjoys content, digital marketing, campaigns and stakeholder engagement, we would love to hear from you.
Please note that the application period for this role closes on 30th September 2026. However, if a suitable candidate is found before this date, we reserve the right to close the application process early.
Scott Technology is proud to be an Equal Employment Opportunity employer.